Double Prime

Beyond basic Content Management

We specialize in creating fast, effective & customizable solutions.

Prime Commerce

Where Content and Commerce Connect

With PRIME COMMERCE, Double Prime has built a Drupal-based ecommerce platform that provides flexibility, scalability and reliability.  At its core, PRIME COMMERCE offers the key elements of a successful ecommerce site, with the added benefit of a rich feature-set that can be customized and implemented to meet our partner’s demands.  With its unique integration of versatile content management and sophisticated ecommerce components, PRIME COMMERCE is innovative, modular and fulfills the needs of today’s online marketplace.

Overview of Prime Commerce Features:

  • Quick Shop
  • Express Checkout
  • Cross-sells, Up-sells, Related Products and Product Comparison
  • Offers and Promotions Manager
  • Predictive Search
  • Wishlist
  • Responsive Design
  • Social Integration
  • Store Locator with optional Buy Online and Pick-up in Store
  • Internationalization
  • Full Admin Suite for Adding/Updating: Content, Products, Orders, Users and Roles/Permissions
  • SEO Management
  • Reports for Orders, Sales and Customers, including Trends and Analysis

Swift and Easy Integrations with:

  • PIM, ERP, WMS and other internal systems
  • LDAP, Alfresco, Jenkins, Mustache and more
  • Email Providers such as MailChimp and Cheetahmail
  • Analytics through Google, Omniture and Coremetrics
  • International and Domestic Payment Gateways

Double Prime Tenets

Double Prime couples the technical prowess needed to build a sophisticated e-commerce platform with several core beliefs that are stringently followed. Ultimately, these are the ingredients that lead to our growth and success:

  • Feature Development for Platform Roadmap Enhancements
  • Security and Quality Assurance
  • Performance
  • Versatility
  • Partnerships
  • Scalability
  • Usability

Content Management

Manage your message on the fly!

We provide a completely customized Drupal-based solution to fit every aspect of your business.   We put the power of content management back in to the hands of the business, sales and marketing teams.

Double Prime, Inc. utilizes Drupal because it’s open source, widely supported in the online community and it has unrivaled capabilities, such as:

  • Comprehensive, easy-to-use (think MS Word easy) administration suite
  • Role-based permissions
  • Add, update, edit and remove live pages on the fly using virtually limitless content types
  • Growing library of modules, including everything from SEO to social networking
  • Incredibly flexible options for any and all themes
  • Comprehensive content tagging for site search

In today’s ever changing online business environment, your Content Management System should be making your workload easier, not creating more stress.  Managing your online message is critical to your success and growth.  As we all know, Content is King!  The more up-to-date and current your website is, the bigger your advantage over your competitors becomes.

Custom eCommerce Development

Get a completely customized solution to fit your business needs and crush your competition!

Double Prime puts some of the most exciting and secure open-source technologies available to use in our customized development solutions. We dive in to your business, understand your needs and your customers, and work with you to craft the right plan for success. Our custom eCommerce projects have been both domestically and internationally for Fortune 500 companies, and beyond, since 2000.

Our third-generation platform is an incredibly flexible framework, allowing you to add any type of front-end and business logic. Today we have over 125 eCommerce sites doing business in 30+ countries on our custom platform. Such diversity forced us to partner and integrate with some of the world’s leading payment providers and fulfillment centers. Our platform also offers a multi-brand option so that you can sell items from a shared catalog but under different domain or brand names.

Our Platform is:

  • Smart
  • Flexible
  • Cutting edge
  • Customizable
  • International (multi-country and multi-lingual compatible)
  • Scalable
  • Modular
  • Mobile-ready

Tie all of this in with our strategic partnerships and unique, proven approach, and we offer one of the most comprehensive total solutions available in the market; a top-notch platform and infrastructure to support all of your domestic or international needs, we can help take your business to the next level.

Mobile Commerce & Application Development

Goin' Mobile - Keep me Movin'

When Roger Daltrey belted our those lyrics, it's like The Who knew this was coming. In order to keep your business moving, you have to ensure your customers can experience your site, services and brand while living their busy lives - and this means Mobile.

There is no question that advancements in mobile technology continue to push the growth of the mobile market beyond its original intention of simple telecommunication. With the progression of smart devices, your potential customers and clients can now stay on top of communication and news in real time. They have also gained the power to purchase right from the palm of their hands.

We focus on two major aspects of the mobile/tablet market:

Mobile/Tablet eCommerce - Transferring your website from your customer's personal computer to their mobile device isn't as easy as just shrinking the view. Our team analyzes your current site to determine the necessary functions to translate the shopping experience from using the site at home on a PC, to using the site anywhere, but on a much smaller scale. We ensure your infrastructure supports a responsive design and device detection so that all your customers get the optimized experience regardless of how they view your site.

Mobile Application Development - Apps sit on your phone, and outside your website experience to add additional functionality that may or may not be tied directly to commerce. Apps can drive social networking, information sharing, elements of commerce and just about any other aspect of your business. Once we understand the goals for your app, we can work to come up with different ideas to drive traffic and excitement.

 

Products

Double Prime offers a range of products and services from pre-kickoff
planning all the way through post-launch marketing.

PrimeColor
Get your customers engaged with PrimeColor, our color-matching app that gives them a fun way to search your product lines by their favorite colors.
PrimedJS
Primed JS provides your ecommerce platform, and ultimately your customers, with lightning-fast browsing by slashing page-load times and improving Java Script request parallelization. This will boost your site’s performance and significantly lower your expenses.
PrimeSite
Give your customers the search results they want with speed and efficiency. Get the most out of your Endeca system with powerful enterprise search capabilities and trouble-free implementation in half the time.
PrimeColor
Get your customers engaged with PrimeColor, our color-matching app that gives them a fun way to search your product lines by their favorite colors.

Now you can give your customers the fastest way to search your products while mobile - PrimeColor. PrimeColor is a color-matching app for iPhone and iPad that we developed to highlight the breadth of your assortment.

How it works:

  • Take a photo of anything you see (or load a saved photo)
  • Sample a color within the photo by touching your screen
  • Touch the search button
  • Review the selection of products that are returned that match your color

PrimeColor is product agnostic - which means it can be set-up to work with ANY product line with multiple color options; whether you sell sneakers, clothing, make-up or accessories, our mobile app can get you customers what they are looking for in a snap.

The app was built as a native iOS app and takes pictures with the device’s camera. Once a picture is taken, it reads via the touch API to select an individual set of pixels that a user touches on the image. This set of pixels is averaged to determine a selected color. The product set is searched by matches according to Hue, Saturation, and Lightness. The results are then ranked by color match.

If you offer any type of products with multiple colors, then you need PrimeColor.

 

 

 

 

PrimedJS
Primed JS provides your ecommerce platform, and ultimately your customers, with lightning-fast browsing by slashing page-load times and improving Java Script request parallelization. This will boost your site’s performance and significantly lower your expenses.

Speed up loading and browsing:

Primed JS provides your ecommerce platform, and ultimately your customers, with lightning-fast browsing by slashing page-load times and improving Java Script request parallelization. This will boost your site’s performance and significantly lower your expenses.  

This superior shopping experience results in faster load time, decreased cart abandonment and the potential for increased revenue.

Key Benefits of Prime JS:

  • Reduced Server Load – Decrease in page redundancy and server load requirements.  
  • Faster Browsing – Faster server delivery time and page refresh streamlines the online buying experience.
  • Less Cart Abandonment – More checkouts, more revenue.
  • Improved Front-End Development – Enables easy access to complete source code for time and money savings when configuring collection of js/css files.
  • Smooth Transition – Co-exists peacefully with existing systems.

Our Primed JS team offers:

  • Full Implementations
  • Guidance and training on your own implementations
  • Front-end development

All of this is achieved with the same trusted approach that Double Prime has offered for more than 12 years. We focus on creating a strong relationship with our clients. It’s our mission to understand your needs, craft a powerful and efficient solution, and work with you to grow your business.  

 

PrimeSite
Give your customers the search results they want with speed and efficiency. Get the most out of your Endeca system with powerful enterprise search capabilities and trouble-free implementation in half the time.

Delivering quality search results faster

Give your customers the search results they want with speed and efficiency. Get the most out of your Endeca system with powerful enterprise search capabilities and trouble-free implementation in half the time.

PrimeSite provides front-end integration of core Endeca results with incredibly fast delivery. Supplying a quick simple Endeca rollout, PrimeSite utilizes shared logic for easy maintenance across multiple instances including PC, mobile, search page, and type-ahead.  

By keeping logic and template design separated, PrimeSite allows your team of developers the ability to update the look and feel of search results without having any knowledge of Endeca. And because Endeca’s guided navigation does not require page refresh, your site will get a faster, streamlined user interface.  

Key Benefits of PrimeSite:

  • Time Saving – Implementation rollout takes a few weeks instead of months, to integrate.
  • Language Agnostics – PrimeSite is language independent. We support any programming language, allowing for easy translation across different platforms.
  • Expertise – Endeca integrations have a high learning curve. With more than 50 implementations on key luxury brands currently up and running, Double Prime is leading the way with this technology.

Our PrimeSite team offers:

  • Full Implementations
  • Guidance and training on your own implementations
  • Front-end development
  • License of library with support

All of this is achieved with the same trusted approach that Double Prime has offered for more than 12 years. We focus on creating a strong relationship with our clients. It’s our mission to understand your needs, craft a powerful and efficient solution, and work with you to grow your business.

 

About

Strategic

Whether your project demands a traditional approach or more agile method, we identify the most appropriate mix of process and personnel to meet your needs on-time, according to scope and within budget.

Collaborative

We consider all our clients "partners," and in order for us to completely understand your goals and objectives, we immerse ourselves in your business. The better we understand how you work today, the more capable we are to help ensure success going forward.

Simple

We strive to meet our partner's needs in the simplest ways possible. Our technological architecture is focused on code efficiency, which allows our solutions to be developed quickly and supported easily.

Personal

Double Prime offers a refreshing approach to client communication. We don't just assign you an account representative as your single point of contact; each team member assigned to your account is always just a phone call away. This direct line of contact has proven to enhance the relationship between Double Prime and our clients.

Jim Hartling
Principal and President
Michael Chalfant
Principal and CIO
Michael Tarquinio
VP Of Operations
Tara Rowell
Drupal Technical Manager
Jeremy Donelson
Front-End Technical Manager
Eric Absgarten
Back-End Technical Manager
Warren Ryd
Back-End Technical Manager
See all staff ›
About / All Staff
Aaron Ruppel
Back-End Engineer
Allan Hill
Front-End Engineer
Ben Green
Architect
Brian Barto
Back-End Engineer
Chris Dial
Back-End Engineer
Chris Mincarelli
Back-End Engineer
Chris Petrunis
Back-End Engineer
Chris Seruby
Program Manager
Crystal Daneker
HTML/CSS Engineer
Dan Livingston
Front-End Engineer
Darren Oh
Drupal Engineer
Dennis Klungler
Drupal Engineer
Doug Maxwell
Systems Administrator
Drew Ringo
Project Manager
Ed Mansky
Back-End Engineer
Eric Absgarten
Back-End Technical Manager
Eric Dillon
Back-End Engineer
Eric Frazier
Back-End Engineer
Eric Kelly
Back-End Engineer
Erica Erkkila
Back-End Engineer
Grant Grueninger
Back-End Engineer
Greg Amaroso
Drupal Engineer
Greg Meisenberg
Front-End Engineer
Ivan Latorre
Drupal Engineer
James DiPina
Front-End Engineer
James Gardner
Back-End Engineer
Jay Rifkin
Architect
Jeremy Donelson
Front-End Technical Manager
Jim Butler
Back-End Engineer
Jim Hartling
Principal and President
Joe Annino
Back-End Engineer
John Hutchinson
Front-End Engineer
Jonathan Santini
Front-End Engineer
Josh Jancourtz
Front-End Engineer
Kathy Whitcomb
Project Manager
Marc Beining
Back-End Engineer
Matt Haggstrom
Back-End Engineer
Matt Lipschutz
Front-End Engineer
Mattie Currie
Front-End Engineer
Michael Chalfant
Principal and CIO
Michael Preslar
Back-End Engineer
Michael Tarquinio
VP Of Operations
Mike Perkins
Front-End Engineer
Pat McErlean
Back-End Engineer
Patrick Casady
Mobile/IOS Engineer
Patti McCreary
Back-End Engineer
Paul Blair
Systems Administrator
Paul Bruno
Front-End Engineer
Paul Gendek
Drupal Engineer
Paul Grassie
Back-End Engineer
Peter Choi
Front-End Engineer
Randy Munden
Back-End Engineer
Richard Chen
Systems Administrator
Rick Higgins
Back-End Engineer
Ryan Conrad
Program Manager
Ryan Wagner
Back-End Engineer
Steve Peters
Back-End Engineer
Tara Rowell
Drupal Technical Manager
Teo Vitkauskas
Drupal Engineer
Tim Bissell
Systems Administrator
Timm Murray
Back-End Engineer
Todd Wade
Back-End Engineer
Tomas Manning
QA Project Manager
Tony Lorenzo
Architect
Tony Pallatto
Back-End Engineer
Warren Ryd
Back-End Technical Manager

Double Prime, Inc was founded in 2000 and is headquartered just outside of Philadelphia, PA. We started out as a small 4 -5 person team focused on launching our first e-commerce site for a high-profile large, multi-brand Fortune 500 partner. While the concept of e-commerce was still blossoming, Double Prime launched a trial site for a single brand in our partner's portfolio. The resounding success of that site encouraged all domestic brands to utilize Double Prime to provide them with an e-commerce presence.

As our partners grew, so did Double Prime. We began to expand and enhance our platform; supporting customizations, industry trends, social media, and brand-specific requests. Several years ago, in response to our partner's desire to grow and diversify, Double Prime launched our platform internationally.

This year, Double Prime celebrates our 13th anniversary with just under 100 full-time, on-shore senior developers, project managers, systems administrators and managers working in 20 different states around the country. We have launched over 100 e-commerce sites in 20+ countries, and have integrated with payment providers and fulfillment centers all over the world. We are proud to announce the 3rd version of our platform, Prime Commerce Enterprise, which combines our traditional open-source platform with the Drupal content management system. We have also released PrimeJS for faster front-end load times and PrimedSearch, our unique and fast Endeca implementation.

We have also added core team members to focus on content management system integration and mobile commerce/application development. Our strategic partnerships also allow us to provide our partners with a one-stop approach - offering front-end design, strategy, information architecture and taxonomy through to site search implementations, ratings and reviews and caching solutions.

From our humble beginnings in 2000 through our steady growth and expansion, we have remained true to our core tenets of delivering high-quality, custom engineering services to accomodate all of our partners' requirements. We are thorough about understanding your company and the purpose of our partnership. We then customized our services to ensure your goals are met, and our partnership is a success.

Strategic

Whether your project demands a traditional approach or more agile method, we identify the most appropriate mix of process and personnel to meet your needs on-time, according to scope and within budget.

Collaborative

We consider all our clients "partners," and in order for us to completely understand your goals and objectives, we immerse ourselves in your business. The better we understand how you work today, the more capable we are to help ensure success going forward.

Simple

We strive to meet our partner's needs in the simplest ways possible. Our technological architecture is focused on code efficiency, which allows our solutions to be developed quickly and supported easily.

Personal

Double Prime offers a refreshing approach to client communication. We don't just assign you an account representative as your single point of contact; each team member assigned to your account is always just a phone call away. This direct line of contact has proven to enhance the relationship between Double Prime and our clients.

About / Key Staff
Jim Hartling
Principal and President

James Hartling is President and co-founder of Double Prime. He grew up in the New York suburbs and has long been interested in the sciences, which were the focus of his academic career. After completing his BSc. in Physics at SUNY Stony Brook, Jim spent several years at DOE's Brookhaven National Laboratory conducting theoretical and experimental work in structural biology, and is co-author of several noted articles in that field. During his graduate studies in the Yale Chemistry department, Jim had the opportunity to play a role in the nascent e-commerce industry, which, though truncating his academic pursuits, opened doors until then unimagined.

As President of Double Prime, Jim has led both the expansion of the company and the realization of clients' goals. Jim brings his broad knowledge of technology to bear on the ever-changing landscape of e- and m-commerce from both the business and technical perspectives.

Jim lives with his family outside Philadelphia, where time seems to move too quickly.

About / Key Staff
Michael Chalfant
Principal and CIO

Mike came to Double Prime with a strong and diverse engineering background.  Having completed a joint degree in Electrical and Computer Engineering at Drexel University, Mike immediately entered the Bioengineering PhD program at The University of Pennsylvania. After completing his PhD, he continued his Bioengineering research in Dartmouth's Physiology department.  As a founder and owner of Double Prime, Mike brings both his formal engineering training, and his ability to navigate complex systems, to solve our clients most difficult technical issues.  

When he isn't programming, Mike enjoys studying languages.  While working on a client's project,  Mike taught himself to read Russian, which was, in his estimation, much easier once he realized how many similarities there were between the French and Russian vocabularies.   Mike is a life long baseball fan, and an avid cyclist.

About / Key Staff
Michael Tarquinio
VP Of Operations

Michael Tarquinio is the Vice President of Operations for Double Prime. Originally from upstate New York, Michael graduated from St. Joseph's University in Philadelphia, PA. After graduation, Michael moved to the west coast and began his career in internet technology.

Michael has spent the last 13 years managing and delivering world-class e-Commerce solutions for the clients in the Internet Retailer Top 500. Michael has worked for companies such as, Edmunds.com, Guitar Center/Musician's Friend and GSI. He has managed projects for large, international, multi-brand companies, as well as non-profit membership organizations with over 50,000+ members. Michael brings a sharp business mind and strong technical understand to his role at Double Prime. He works closely with our partners’ business teams and his internal team to ensure a successful relationship. With his core focus on partner satisfaction, communication and exceeding expectations, Michael serves as the core leader for projects.

About / Key Staff
Tara Rowell
Drupal Technical Manager

Tara specializes in enterprise-level Drupal development and deployment. She moved from broadcast media to online content delivery in the 2005, and never looked back. After developing on several different CMS platforms, she found a home with Drupal because of it's high degree of flexibility. Because of her experience with visual media, presentation and user experience are very important to Tara. She also enjoys client interaction and delivering products that exceed customer expectations. She also provides training and documentation for engineers around the globe, and direct support and consultation.

About / Key Staff
Jeremy Donelson
Front-End Technical Manager

Jeremy Donelson has been doing client-side web development for 15 years. In that time, he's watched the rise and fall of Netscape, Web 2.0, and too many Javascript frameworks to count. His experience as a designer, information architect, developer, and technical lead gives him insight into the full breadth of front-end engineering challenges.

Jeremy works from his home office in upstate New York, where he fights the good fight against code drift, scope creep, and rampaging critters.

About / Key Staff
Eric Absgarten
Back-End Technical Manager

Eric has been working in the technology sphere for over two decades. In that time he has had many roles, including Software Developer, Systems Administrator, Systems and Software Architect, Manager of Engineering, Director of Software Development, as well as many entrepreneurial experiences as Founder, Co-Founder and CEO of various technology startups.

He brings a wealth of experience and knowledge to bear on the complex problem solving required in order to turn our client's ideas into technical solutions.

About / Key Staff
Warren Ryd
Back-End Technical Manager

Warren has over 20 years of experience in software engineering. His experience covers a wide array of technologies, including most of the popular web programming languages, and has literally written code at every layer of the Internet protocol stack.  Warren also has served as the project leader on a number of major eCommerce projects, delivering key features on time and within budgets.  He has worked in Fortune 100 companies as well as tiny startups, and brings a "can-do" entrepeneurial spirit to each endeavor.

Warren lives in Colorado with his family, and enjoys the Green Bay Packers.

About / Partners

Lingotek

Automated Language Translation Tools
Enable the creation and management of multilingual content inside your enterprise applications.

The Lingotek solution leverages People, Process and Technology. We have unparalleled expertise in web content, documentation, and software localization. We employ a proven translation and localization process. This, combined with our cloud-based translation management system, empowers enterprises to engage customers globally.

About / Partners

Shanti Shunn Marketing

Delivering proven SEO and SEM results
Sell more through strategic search engine optimizations and search engine marketing plans developed specifically to your custom needs.

Few people offer the level of experience Shanti Shunn has in Search Engine Marketing and Search Engine Optimization.  With 15+ years of experience working with small start-ups and Fortune 100 corporations, Shanti partners with marketing and IT departments to help his clients build campaigns that drive sales and support branding efforts.

Since 1998, Shanti Shunn has been at the forefront of driving various companies’ SEM, including national and international PPC, SEO, affiliate programs, comparison shopping, 3rd party marketplace, social media and display programs.  His focus is to partner with clients to build robust architectures that support their marketing foundation. 

About / Partners

Bazaarvoice

Collect and leverage ratings & reviews to increase sales.
Sell more by encouraging people to review products, ask questions, give answers, and share stories.

Messengers of the new Marketplace

The new marketplace is a distinctly human one. It harkens back to a time when a quick question and a prompt answer were key to the sale. Where the marketplace was a bustling community abuzz with the sounds of friends, family and merchants engaged in conversation and sharing opinions.

Thanks to social media, the new marketplace is alive and kicking.

Gone are the days when we browse the aisles as solitary shoppers—now we listen to other people through their ratings and reviews. We ask pointed questions. We share our stories. We have conversations with people all over the world about the products we buy.

The companies that listen closely will change the way they do business, improving their offerings, making stronger connections with their customers and enjoying higher sales.

That’s where Bazaarvoice comes in.

We help retailers tap customer conversations to increase conversion, reduce returns, and make smarter decisions.

The Bazaarvoice suite of applications is a cloud-based social commerce engine that helps you capture and respond to customer input to grow your business.

About / Partners

Acquia

Where Great Digital Experiences Begin

Drupal Solutions: Build, Host, Manage, and Learn

Build: Get your sites up faster and with less guesswork with Acquia’s preconfigured, expertly curated versions of Drupal. One-click installers, packaged solutions, they’re like power tools for site construction!

Host: Nobody does Drupal-optimized cloud hosting better than Acquia. Our all-in-one platform scales when you need it, and is overseen by top experts at keeping Drupal sites fast, elastic, and easy to manage. Never fear traffic spikes again!

Manage: Is your site running as well as it could? With Acquia’s Drupal support and tools, you’ll always know for sure. In over your head? No problem! Our experts are ready to jump in when needed -- we’ve got your back.

Learn:  Acquia’s training helps you run Drupal sites with the confidence that comes from our unmatched depth of experience. From an extensive help library to fixed-price “JumpStarts” to fully customized private training, we have what you need to know.

About / Partners

Oracle

Overcoming Complexity and 
Unleashing Innovation by Simplifying IT

With more than 390,000 customers—including 100 of the Fortune 100—and with deployments across a wide variety of industries in more than 145 countries around the globe, Oracle offers an optimized and fully integrated stack of business hardware and software systems.

Oracle engineers hardware and software to work together in the cloud and in your data center–from servers and storage, to database and middleware, through applications. Oracle systems:

  • Provide better performance, reliability, security, and flexibility
  • Lower the cost and complexity of IT implementation and management
  • Deliver greater productivity, agility, and better business intelligence

For customers needing modular solutions, Oracle's open architecture and multiple operating-system options also give customers unmatched benefits from best-of-breed products in every layer of the stack, allowing them to build the best infrastructure for their enterprise.

If you are new to Oracle, a returning customer, a Sun customer, or you are starting a new installation, the following pages will show you how Oracle can make your implementation faster, your team more effective, your marketing more productive, and your return on investment higher. If you are a current Oracle customer, please take a moment to get reacquainted with our services.

About / Partners

Spark DSG

Team of experienced designers and information architects specializing in online consumer experiences
Located in historic Doylestown, PA near Philadelphia, Spark DSG is a team of experienced designers and information architects who specialize in online consumer experiences for regional, national and international brands.

Spark DSG is a digital agency focused on developing creative strategies and interactive experiences that address both the needs of the customer and the business. With clients as project collaborators, Spark uses both quantitative and qualitative methods to develop an understanding of the clients’ consumers, allowing us to design experiences that surprise and delight the consumer. Our expertise includes both native and browser-based experiences for desktop, tablet and mobile devices.

Case Studies

  • Migration to Prime Commerce

    Double Prime was asked to migrate GoGenLab.com from a legacy platform to our Drupal-based Prime Commerce Platform.

    Goals

    • Simplify the product management admin system
    • Develop a new taxonomy for easier navigation
    • Delvier a one-page checout experience
    • Custom pricing algorithm for quantity-based ordering

    Services Provided

    • Full taxonomy rewrite for over 25,000 products in 30+ categories
    • SEO keyword targeting, 301 redirects and content optimization
    • Custom development for checkout and product management
    • Launch of Prime Commerce promo engine
  • AfcoDynaPro

    Double Prime was asked to lauch AfcoDynaPro on our Drupal-based Prime Commerce Platform.

    Goals

    • Launch ecommerce for the first time

    • Implement an easy-to-use site Admin

    • Multi-brand experience

    • Account-driven content delivery during the site experience

    Services Provided

    • Customize Prime Commerce to meet the first-time ecommerce needs of AfcoDynaPro
    • Integrated with internal systems for order processes and shipping rates
    • Customized homepage experiences based on multiple brands
    • Full training on site features and admin
  • Discover With Dr Cool

    Double Prime was asked to migrate DiscoverwithDrCool.com over to our Drupal-based Prime Commerce Platform.

    Goals

    • Increase traffic and conversion

    • Implement an easy-to-use site Admin

    • Enhance site features

    • Enhance reporting and analytics

    Services Provided

    • Increased site performance, usability, taxonomy to improve user experience (saw 120% increase in conversion)
    • Customized admin workflow and permissions to simplify content management
    • Added promotions, upsells, and enhanced navigation
    • Integrated with Google Analytics and developed custom sales reports
  • The Institutes

    Double Prime was asked to augment and enhance an existing Drupal presence on the The Institutes (.org) .

    Goals

    • Migrate major portions of the site to Drupal (Program and Course Material selection process)

    • Create easier way to update and manage content

    • Integrate with Bazaarvoice for course and material ratings and reviews

    • Addition of In-place login will seamlessly enforce user authentication

    Services Provided

    • Redesign for updated look and feel
    • Migration of numerous static content pages to Drupal
    • Customized Cart API
    • In-place login (Single Sign On)
  • CPCU Society

    Double Prime partnered with Spark DSG to revamp the existing website's design and functionality, end-to-end, including discovery, analysis, build, and launch.

    New features and enhancements include:

    • Streamlined navigational menus
    • Content teasers to encourage engagement
    • Customized experiences to deliver personalized content
    • Enhanced search interface with filtering capabilities
    • Community integration throughout the site
    • Complete calendar list of events
    • Easy-to-use content management admin suite

    Services Provided

    • Complete redesign, including discovery, user research, strategy, taxonomy, wireframes and comps
    • Conversion of existing content management systems to Drupal 7
    • Integration with several existing back-end systems for user and event data
    • Content migration for over 2000 pages

Double Prime was asked to migrate GoGenLab.com from a legacy platform to our Drupal-based Prime Commerce Platform.

Goals

  • Simplify the product management admin system
  • Develop a new taxonomy for easier navigation
  • Delvier a one-page checout experience
  • Custom pricing algorithm for quantity-based ordering
Full taxonomy rewrite for over 25,000 products in 30+ categories, SEO keyword targeting, 301 redirects and content optimization, Custom development for checkout and product management, Launch of Prime Commerce promo engine

Double Prime was asked to lauch AfcoDynaPro on our Drupal-based Prime Commerce Platform.

Goals

  • Launch ecommerce for the first time

  • Implement an easy-to-use site Admin

  • Multi-brand experience

  • Account-driven content delivery during the site experience

Customize Prime Commerce to meet the first-time ecommerce needs of AfcoDynaPro, Integrated with internal systems for order processes and shipping rates, Customized homepage experiences based on multiple brands, Full training on site features and admin

Double Prime was asked to migrate DiscoverwithDrCool.com over to our Drupal-based Prime Commerce Platform.

Goals

  • Increase traffic and conversion

  • Implement an easy-to-use site Admin

  • Enhance site features

  • Enhance reporting and analytics

Increased site performance, usability, taxonomy to improve user experience (saw 120% increase in conversion), Customized admin workflow and permissions to simplify content management, Added promotions, upsells, and enhanced navigation, Integrated with Google Analytics and developed custom sales reports

Double Prime was asked to augment and enhance an existing Drupal presence on the The Institutes (.org) .

Goals

  • Migrate major portions of the site to Drupal (Program and Course Material selection process)

  • Create easier way to update and manage content

  • Integrate with Bazaarvoice for course and material ratings and reviews

  • Addition of In-place login will seamlessly enforce user authentication

Redesign for updated look and feel, Migration of numerous static content pages to Drupal, Customized Cart API, In-place login (Single Sign On)

Double Prime partnered with Spark DSG to revamp the existing website's design and functionality, end-to-end, including discovery, analysis, build, and launch.

New features and enhancements include:

  • Streamlined navigational menus
  • Content teasers to encourage engagement
  • Customized experiences to deliver personalized content
  • Enhanced search interface with filtering capabilities
  • Community integration throughout the site
  • Complete calendar list of events
  • Easy-to-use content management admin suite
Complete redesign, including discovery, user research, strategy, taxonomy, wireframes and comps, Conversion of existing content management systems to Drupal 7, Integration with several existing back-end systems for user and event data, Content migration for over 2000 pages

News

Press

Prime Commerce Fuels Holiday Success for Dr Cool
Discover with Dr Cool crushes their same-month, year-over-year holiday numbers for sales, order volume and conversions with their migration to Double Prime's new Prime Commerce ecommerce platform.
Double Prime Develops Color-Matching iOS Mobile App
Double Prime allows your customers to search inventory by color
Double Prime Introduces Primed JS™ Service for Faster Site Loading
New Offering Aimed at Increasing Competitiveness for eCommerce Companies

White Papers

How to Sell to the World
33 Best Practices for Internationalization

Articles

Prime Commerce Fuels Holiday Success for Dr Cool

Ardmore, PA (PRWEB) February 24, 2014 -- During the 2013 holiday season, Discover with Dr. Cool launched a new e-commerce website on a Drupal powered e-commerce platform named Prime Commerce that drove sales above expectations. As the beta partner for this new and exciting Drupal e-commerce platform, Discover with Dr. Cool anticipated great performance gains year-over-year and was not disappointed. With sales increases for November and December of over 350% and an increase in order volume of over 380% this new platform, even in its infancy was a great success. The Prime Commerce platform offers Dr. Cool exceptional flexibility and the support of an expert development team, which is a great advantage for a company the size of Discover with Dr. Cool.

Discover with Dr. Cool specifically decided to investigate a new e-commerce platform due to inadequacies being experienced with their previous e-commerce platform provider, both in the ability to customize the website and for it to support the future vision for Discover with Dr Cool. This new partnership between Double Prime, Discover with Dr. Cool and the Drupal community will continue to push the development of the Prime Commerce platform and support the aspirations of Discover with Dr. Cool’s brand and content plans for the foreseeable future. Jordan Willing, CEO of Discover with Dr Cool had this to say, "Double Prime has been fantastic. Their platform is far superior to anything we have used before. We highly recommend them to any serious business looking to take their e-commerce site to the next level."

About Prime Commerce and Double Prime
Double Prime’s platform, Prime Commerce, is based on the Drupal Commerce framework; it is a feature-rich, customizable, open-source platform. Sites on Prime Commerce are quick-to-market and can be launched and accepting transactions in a short time after project inception. With Prime Commerce, Double Prime has developed a platform that focuses on the intersection of commerce and content. According to Michael Tarquinio, VP of Operations for Double Prime, “We believe that the future of e-commerce is not just based on the transaction model, but rather on creating a brand that will educate your customers on who you are, what your products can do for them and most importantly, the lifestyle surrounding your products.”

Double Prime, the country’s leading web development firm, has provided technology solutions to power over 100 e-commerce sites in 25+ countries for many Fortune 500 luxury brands and small to medium-sized companies, for more than 12 years. Double Prime has a team of more than 100 experienced developers and project managers across the United States. We offer e-commerce Platforms – Domestic and International, Mobile Commerce and App Development, Content Management Systems, Prime Site, Primed JS, Custom Application Development, Strategic Design Services, Project Management and Analysis. For more information, please visit http://www.doubleprime.com.

About Discover with Dr. Cool
Discover with Dr. Cool is a premier seller and manufacturer of fun, educational toys specializing in hands-on science kits for children of all ages. These science toys cover learnings in the areas of geology, paleontology, entomology and other nature-based sciences. Perfect for birthday gifts, school projects, home school lessons, rock collectors, fossil collectors and other science interests, our Discover with Dr. Cool products are sure to be a smash, even if it isn’t breaking open your own geodes. Visit Discover with Dr. Cool to view all of our amazing, teacher approved science products.

Contact Name: 
Mike Tarquinio
Contact Phone: 
484-889-2042

Double Prime Develops Color-Matching iOS Mobile App

May 23, 2013 (Ardmore, Pa.) Double Prime, a Web development and content management company, today announced that it has developed PrimeColor, a color-matching iOS mobile app.

The new technology allows users to take photos of anything and upload them to the app. The user can then isolate a color within the photo by touching their screen, and searching for products within a retailer’s database that matches that same color. The app is product agnostic, it can be used by any retailer that utilizes color in its product line and can be easily tied to any product catalog.

“Retailers can only have so many products in their physical stores at any given time, but they can offer many more on the Internet,” said Mike Tarquinio, Vice President of Operations at Double Prime. “This app is going to bridge the divide – giving users an interactive experience where they can find and buy products based on the colors they like and want.”

Considering more than ninety percent of consumers report that visual factors are the most important when buying a product and sixty-two percent of people initially judge a product based solely on color, the app is something that will be extremely useful to consumers as well as retail brands.

The app was built as a native iOS and takes pictures with iOS’s camera API. Once a picture is taken it reads via the touch API to select an individual set of pixels that a user touches on the image. This set of pixels is averaged to determine a selected color. The product set is searched by matches according to HSL and results are then displayed according to how close of a match they are.

Double Prime has worked with some of the world’s largest fashion and luxury brands over the past 12 years, developing e-Commerce Websites both in the U.S. and abroad.

About Double Prime

Double Prime, the country’s leading web development firm, has provided technology solutions to power 100+ eCommerce sites in 25+ countries for 15+ luxury brands for more than 12 years. Double Prime has a team of more than 100 experienced developers and project managers across the United States. We offer eCommerce Platforms – Domestic and International, Mobile Commerce App and Development, Content Management Systems, Prime Site, Primed JS, Custom Application Development, Strategic Design Services, Project Management and Analysis. For more information, please visit http://www.doubleprime.com.

Contact Name: 
Mike Tarquinio
Contact Phone: 
800-718-9330

Double Prime Introduces Primed JS™ Service for Faster Site Loading

January 18, 2012 (Ardmore, PA) – Double Prime, the country’s leading web development firm, today announced it has released Primed JS™, a service that provides online shoppers with lightning-fast browsing by slashing page-load times and improving js/css request parallelization. This service will help to boost website performance and lower expenses.

“Our team is very excited about our latest eCommerce technology breakthrough for our partners,” said Michael Tarquinio, Vice President of Operations at Double Prime. “Primed JS will provide a superior shopping experience for customers and result in a competitive advantage for our partners utilizing this new technology. This competitive advantage has the potential to dramatically increase revenue; according to a recent article in The New York Times, people will visit a website less often if it is slower than a close competitor by more than 250 milliseconds.  This is simply unacceptable for many eCommerce companies because it has a huge impact on the bottom line.  Primed JS will give our clients a real advantage in 2013, and we’re really looking forward to showing some tremendous results.”  

Primed JS has many benefits:

  • Reduced Server Load – Decrease in page redundancy and server load requirements.  
  • Faster Browsing – Faster server load-time and page refresh streamlines the online buying experience.
  • Less Cart Abandonment – More checkouts, more revenue.
  • Improved Front-End Development – Enables easy access to complete source code for time and money savings when configuring collection of js/css files.
  • Smooth Transition – Co-exists peacefully with existing systems and platforms.

The Primed JS team offers full implementation, guidance and training as well as front-end development for maximum speed.

About Double Prime
Double Prime, the country’s leading web development firm, has provided technology solutions to power 100+ eCommerce sites in 25+ countries for 15+ luxury brands for more than 12 years. Double Prime has a team of more than 100 experienced developers and project managers across the United States. We offer eCommerce Platforms – Domestic and International, Mobile Commerce App & Development, Content Management Systems, Prime Site – Endeca based search management, Custom Application Development, Strategic Design Services, Project Management and Analysis. For more information please visit http://www.doubleprime.com.

 

PrimedJS
Contact Name: 
Mike Tarquinio
Contact Phone: 
800-718-9330

How to Sell to the World

Introduction
Internationalization -- the process of updating an online store so it can sell to customers in other countries -- is usually a complex and costly undertaking. It requires expertise in a number of fields to properly plan, execute and maintain sites targeted for different countries and different languages. Eager to increase international sales, many companies dive into internationalization without making clear business cases and without fully appreciating the effort required to transform and maintain their new online stores.
This paper presents several best practices when internationalizing an e-commerce site.

A Growing Market
Callout: “Any great company is going to do over half their sales outside North America.” - Eric Schmidt, CEO of Google

By all measurements, the Internet continues to grow, as does the comfort people have with buying goods online. According to AT Kearney, global e-commerce has grown 13 percent annually over the past five years, and no one is expecting that to decrease.
A common objection to selling online (both domestic and international) is that e-commerce will cannibalize brick-and-mortar sales. However, research from PricewaterhouseCoopers shows that when consumers use multiple channels, such as visiting both online and offline shops, the majority spend more at their favorite retailers. Nearly one in five says they’re spending at least 25 percent more.
Clearly, large potential customer bases can be tapped when online stores target international users.

Issues
Selling internationally can bring your products to thousands of new customers if done properly. There must be a solid business case for each country you intend to reach, beyond an executive getting excited by an article they read extolling the limitless potential of China and Brazil. Both of those countries have, in addition to many people purchasing online, a number of large, well-entrenched domestic online stores. Companies must have plans to compete successfully with these businesses.
There are, of course, massive technical hurdles to overcome, including removing all text to resource files, establishing a CMS and using an internationalization-friendly framework. And internationalization work must be done in parallel with development on the current Web site, since few marketing departments will be happy not updating a site for the months it will take to build the international version.
Designs must take into account cultural sensitivities as well. For example, in the West, green is associated with nature and environmental awareness, but it’s known as the “forbidden color” in Indonesia , and should be avoided for that audience.
There are many other issues to contend with when internationalizing your e-commerce site. Below are best practices learned through years of experience. Both strategic approaches and more technical practices are covered.  Play up our experience more!

Best Practices

  1. Have a clear business case for each country you want to reach
    • While China and Brazil are the current leaders in the press for non-U.S. populations that are shopping online, are they right for your store? Or are you getting a significant number of visits from France or Argentina? Once you use analytics to see where customers are already coming from, start learning about the online shopping behavior of that demographic. Do people there shop online often? What do they shop for? Are they comfortable using credit cards or do they prefer COD? Is there even sufficient broadband penetration in that country to display your Web site properly?
    • Will you be able to compete with existing domestic players? If so, how? According to AT Kearny, in Chile, retailers Falabella and Cencosud combined to own nearly 40 percent of their home country's online retail market. In Brazil, retailers B2W and Magazine Luiza own 30 percent of the Brazil market. Similar trends are occurring across Asia, Eastern Europe and the Middle East.
    • It’s vital to understand the behavior of your new target market, how it’s different from what you’re used to and how you can tailor your online experience to take advantage.
  2. Be prepared to take different forms of payment besides credit cards
    • For example, Scandinavian countries prefer to pay COD, while Germans are often more comfortable with bank-direct payments. Expand upon this section, critical
  3. Don’t treat internationalization as just a feature on your web site
    • Internationalization is more of a transformation of a site than an enhancement, and may require a ground-up rewrite of your site in order to implement it correctly. Treating it as just another feature to be tacked on during a sprint will not give your developers enough time to plan and execute properly.
  4. Don’t worry about mobile
    • At least, don’t worry about mobile initially. Not as many people purchase on mobile devices as you may think: According to PricewaterhouseCoopers, only 9 percent of shoppers say they they’ve changed their habits to shop with a tablet more often — and around three out of five don’t use this type of device to shop at all.
    • Once you’ve internationalized your site, look at the analytics and see how often people are researching and buying on mobile devices.
  5. Prepare your infrastructure for potential legal hurdles
    • Every country has its own laws concerning international trade, consumer protection and commerce in general. Shipping especially can get complicated, so be sure to do your homework.
    • In general, Internet law is still in its infancy.
    • "As of now, there is no comprehensive set of laws or regulations that exist for international electronic commerce," says David D. Barr .  In order to protect yourself as much as possible and limit liability, be sure you have a properly translated terms and conditions and privacy policy, just in case you end up in a legal quagmire. Hopefully, it will never be a problem, but if it is, you’ll be glad for every little bit of protection you had in place.
    • This may seem obvious and common sense, but once you have a privacy policy, follow it. Don’t say one thing, then implement another. It’s a too-common occurrence for lawyers to draw up a privacy policy, and then for a marketer or engineer to implement something entirely different, simply because they were unaware of all the restrictions in the policy.
  6. Keep your first steps in internationalization as simple as possible
    • Stakeholders in various departments will immediately try to implement their own desired features into the internationalization effort.  If these requests are granted, a complex undertaking becomes even more complicated. Hold them off. Tell the designers and engineers to hold them off (for when they go around you and talk to the workers directly). When introduced too early, variance and special cases can ruin an otherwise workable system. Internationalization is a complex enough effort without adding extra variables. Be aware of this and be ready to protect your team.
  7. Make sure your marketing team is able to market in the countries you’re expanding into.
    • They might have to be local in order to really understand cultural sensitivities, behavior and competition. EXPAND UPON
  8. Get explicit write-off on the internationalization plan from any Powers That Be.
    • This is necessary to keep the project moving forward and as clear-edged as possible. People will get almost certainly upset that their desired features won’t be implemented immediately, and it’s likely everyone involved in the project, from the lead through the project managers, the designers, and programmers, will be pressured from individuals who want their own features implemented. Having explicit permission to run the project without interference will (hopefully) stifle any debate before it becomes a problem.
  9. Have multilingual support ready and available on launch day
    • For example, don’t launch your site in China without having support people who can speak at least one dialect. Allow enough time for the support team to become familiar with your site and products so that they’re up and ready on the day of launch.
  10. Internationalization first, then localization
    • While internationalization means creating a Web site that is available in a number of languages, localization refers to tweaking the site to be more palatable -- in terms of design, text and experience -- to the intended audience.
    • Implementing internationalization before localization is usually more efficient in the long run. It’s a complex process, so doing one step at a time can minimize confusion and bugs.
  11. For ideal design, have local (or knowledgeable) people in place.
    • If you’re happy with your current design, it’s tempting to assume that it will work just fine in its new country. That may be so, but that conclusion should come from knowledge, not hope. For example, Chinese, Japanese and Korean users expect to see a greater use of images, videos and sidebars, while Germans and Scandinavians tend to prefer more minimalist and text-heavy designs. In Chinese stock reports red means “up” and green means “down”— the opposite of what Westerners expect. An open palm with extended fingers is an insult in Greece. If you sell clothing for women, your images may work great in North America, but the models will likely have to be more modestly dressed for a site with a Middle Eastern audience.
    • The examples are almost endless. Your design should reflect knowledge of how that design will be received.
  12. Avoid Flash when targeting emerging markets
    • Emerging markets often have slower Internet connections, and a memory-hungry Flash could keep them waiting.
  13. Be sure design is flexible enough to handle long translations
    • For example, if you’re selling birth control to Germans, leave plenty of room for their translation of "contraceptives": Schwangerschaftverhütungsmittel.
  14. Display the local date and time in the correct format
    • For March 12, 2014, know whether you should display 3/12/2014 or 12/3/2014. In China, the time on schedules is often formatted on the 24-hour clock, while a 12-hour clock is used for spoken conversation.
  15. Branch the code
    • Internationalization will break major pieces of functionality (before they get fixed again), so branch off the code and roll in new features as it makes sense.
    • If you’re still using Subversion for source control, take a good, long look at git — it’s decentralized, more flexible and merging branches is much easier.
  16. Move all text to a resource file
    • Anything that is communicated to the user in English (menus, labels, messages, buttons, tooltips, documentation, etc.) should live in a resource file. This will make swapping out languages much easier.
  17. Use a framework
    • Certain frameworks are built with both e-commerce and internationalization in mind, and learning these frameworks is often faster and more efficient than creating your own.
  18. Don’t do it yourself
    • Your engineers could probably build their own, perfectly workable system. However, for first-timers, internationalization involves a lot of trial and error, assumptions and experiments: There’s no need for them to re-invent the wheel.
    • It’s more efficient to get the advice of someone (or a company) who’s dealt with the planning, execution and maintenance of an internationalized site a hundred times before, and has a solid understanding of both the work and budget required to make it happen.
    • Don’t get caught in this scenario: You’re halfway through internationalization, and everyone suddenly realizes it’s a much bigger deal than anyone thought. It will cost twice as much, take three times as long and the three key engineers involved just left your company and its lumbering project to join a sexy little startup. A partner experienced in internationalization can make it a much smoother and more predictable road.
  19. Separate content from presentation as much as possible
    • In other words, be able to swap out CSS files without blowing up the Web page. When you start to tweak sites based on the target market, you’ll want a flexible framework that allows you to accomplish the necessary visual updates by changing only a few files. For example, you want to be able to update the French version of your site by changing “css/style.css” to “css/style_fr.css” or “fr/css/style.css.”
  20. Use CSS Sprites
    • CSS sprites are an excellent tool to improve a site’s responsiveness. And since some locales will have slow internet connections, every little bit helps.
    • Most sites, including Google, use them. Here’s an example:
  21. Avoid text in graphical elements as much as possible
    • It’s easier to change a button’s CSS style in a single file than to go into Photoshop and change it for all languages.
  22. Use a CMS
    • You shouldn’t have to rely on engineers in order to update prices, remove products, or update descriptions. CRITICAL – MORE INFO
  23. Implement analytics
    • It’s easy for analytics to become an afterthought. Don’t do this! You must also make sure all the analytics report useful information. For example, how will you deal with analytics if product names are in a native language? By making sure reporting is in English (this is why you can’t rely on SEO URLs for this).
  24. Make sure international URLs are SEO friendly in the native tongue
    • It’s important that local users can type the product name in their native language in a search engine, and your product will come up. You don’t want them to have to guess the product name in English in order to see a result.
  25. Use analysts that are local or understand the culture
    • User behavior can be baffling, but an expert in the local culture is more likely to be able to properly interpret usage patterns and KPIs (Key Performance Indicators).
  26. Don’t use your old testing plan—create a new one
    • You do have a testing plan, don’t you?
  27. Test on tablets – MUST BE RESPONSIVE
    • Tablets are becoming more and more popular. In fact, research suggests that "users are turning to their tablet to research products across all advertising categories, from consumer electronics to personal care and beauty to home furnishings.” - Online Publishers Association  
    • While you shouldn't have to do a huge amount of work to accommodate tablets, it's worthwhile to include them in your testing.
  28. Test, test, and test some more
    • If you don’t have a dedicated QA team, it’s likely that bugs are slipping through the cracks. Developers are notoriously bad at testing their own sites -- not because of laziness, but rather a mindset of being focused on making something work, instead of searching how to make it not work. Just like writers need editors, developers need QA folk.
  29. Test analytics, too.
    • This step is often overlooked but is vital, if the analytics are to measure the right things. Major decisions can be made on analytics, so the analytics better be measuring exactly what everyone thinks they’re measuring.
  30. Make sure all engineers know how to implement internationalization in future sprints
    • Internationalization isn’t set-and-forget. It has to be constantly maintained and requires a different mindset. Don’t just send a long email to the development team and hope they’ll remember everything: this step requires both training and constant checking.  
  31. Make sure everyone in the company is on-board with internationalization
    • It will likely touch on every part of your business, the more people understand how their jobs have changed (even if it’s just a little), the more smoothly your operation will run.
  32. Place small, culturally-aware teams in each locale
    • Ideally, you have a large central team, and a small team located in each country where you’re selling. This small team should consist of a combination of developers, designers, marketers and customer support.
  33. Remember what locals want
    • People want to see the local language and pay in local currency for a product that fixes local problems.

* * *

This paper merely touches upon some of the most important best practices of internationalizing an online store. If you’re considering internationalizing your online store, or are at any stage in your internationalization process and could use some help, consider contacting Double Prime.
Extensive experience. Double Prime has spent over a decade building 125 e-commerce sites in more than 30 countries in dozens of languages. We have repeatedly and successfully integrated with the world’s leading payment providers and fulfillment services.
Fast and flexible framework. Double Prime uses the third generation of its PerlGem platform to power more than 100 sites across the globe. Built to be powerful and customizable, it can handle any complex business or technical requirements, and each implementation is heavily customized for each client.
 PerlGem has multi-lingual, multi-country and even multi-brand options so that you can sell items from a shared catalog but under different domain or brand names. It also supports integration to third parties such as CRM/CMS systems, social networking sites, analytics and strategic marketing partners.

Now is a great time to take your online business global
and sell to the entire world.
Double Prime can help with every step.

Contact Name: 
Mike Tarquinio
Contact Phone: 
484-889-2042

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